Today, a company's success is dictated by how well it can market its products on social media. We are living in the age of social media marketing, and it's not about to go away anytime soon. You're going to need some expert advice on how to market your business through social media.
Introduction
Social Media Marketing is a powerhouse that cannot be ignored for any marketing strategy.
Many marketers are hesitant to use social media for different reasons. The truth is, you can’t draw from a well if you don’t dig it yourself. You will have to put in the time and effort in order to make your social media marketing successful.
For some companies, their success in social media marketing was a result of luck or timing. Companies like Red Bull and Coca-Cola have achieved this level of success through having a strong content plan and engaging with their customers.
A successful social media presence will require consistency throughout the day and week with fresh content on all platforms as well as responding to any comments that come your way on social media channels.
The tips below should help you in
1. Understand the Customer's Purchase Journey
Social media marketing is a growing field and with more people joining the digital world every day there are many new opportunities available. The question is then how to understand the customer's purchase journey in social media.
There are three steps in understanding the customer's purchase journey:
- Defining the stages of the customer’s purchase cycle,
- Understanding what type of content creates these insights and
- Understanding who will be engaging with that content.
Social Media Marketing, in a nutshell, is the process of being where your customers are and marketing your products or services to them.
There are many channels that you can use for social media marketing. These channels include Facebook, Twitter, Instagram, LinkedIn, YouTube and so on. But do not feel obligated to use all of these channels - it depends on what type of business you run and what your target market is.
Social Media Marketing Tips:
# Be careful with hashtags;
# Use relevant hashtags that are not spammy;
# Build a list of influencers;
# Engage with other businesses and people; # Encourage sharing by asking questions, giving tips or highlighting successes.
The customer journey has seen a change with the introduction of social media. With the customer being on an open platform, marketers have to be more creative and resourceful in their marketing campaigns.
To understand how customers react to advertising, we need to first know what they value most and how they perceive advertising.
Social media plays an important role in influencing customer's purchase decision. The reason for this is because of its immediacy, accessibility and personal nature that gives the customers a sense of security that is not found when traditional marketing channels are used.
2. Study Your Competitors
Social media is a compelling and constantly changing marketing tool. That's why it's important for marketers to study their competitors to find out what works for them, and also what does not.
This section will provide some tips on how marketers can better engage in social media marketing by studying the competition.
In the competitive world of social media, you need to find a way to get ahead of the competition. Studying your competitors can help you figure out your own next moves.
There are several ways you can study your competitors in social media marketing:
- Learn from their mistakes
- Analyze their content and engagement
- Watch what they do on social media channels and learn from that
The lead investor of Google once said "Google would not exist but for the Internet.” And that same statement could be made about your company, too. As a marketing professional, you can't afford to ignore social media marketing because this is how you stay in touch with your audience and grow your customer base.
To be successful in social media marketing, it's important that you study the competitors who are also using these platforms to promote their products and services.
3. Don't Cram Multiple Functions Into One Platform
Don't Cram Multiple Functions Into One Platform.
It is said that one should not put all of their eggs into one basket. The same logic applies to social media platforms.
The advantages of having multiple social media platforms are that you can have a different tone and style for each platform, and you can then measure the effectiveness of your various marketing campaigns on each individual platform. It is also possible to have a deeper level of engagement with followers by using different apps for certain purposes; for example, Twitter is a good way to promote content, while Facebook is best for building relationships with readers and followers.
Additionally, by using more than one social media platform it becomes easier to reach people who might not use just one or two platforms but use a variety instead. In other words,
4. Optimize Your Content for Search Engines
Optimizing your content for search engines is an art that involves both science and creativity. It requires a lot of specialization and expertise.
Here are some of the steps to optimize your content for search engines.
-Analyze trends in the industry, so that you know what topics people are interested in.
-Write quality content (no one likes to read junk).
-Write keyword rich meta descriptions, titles and headings.
-Create backlinks to you site from other sites which have high authority with Google or other search engines.
-Find keywords related to the niche which are closely related to the topic of your blog post or article and include them within it so that it becomes comprehensive enough for people who land on it through a google search engine query.
5. Do Not Forget Mobile Marketing
Mobile-social media marketing is not a choice; it’s a requirement. Mobile content is the new norm.
It disrupts the traditional “mobile or social media” binary by combining these channels to create a new paradigm of social media marketing.
Mobile-social media marketing provides a framework for creating mobile content that encourages sharing and invites active engagement on both mobile devices and social platforms.
The mobile-social media marketing approach also allows marketers to capitalize on two of the most pervasive trends in digital marketing: engagement with video, and mobile video viewing.
Mobile Marketing is not something you should forget about your social media marketing strategy. It can be a great way to capture the attention of your target audience and reach them at the right place and in the right time.
A lot of people today use their smartphones as their only source of internet, so ignoring mobile marketing is like ignoring half of your potential customers.
One thing that is really important for mobile marketing is using rich media content in posts, because it will increase engagement and hashtags are also a great idea for getting more exposure on social media.
6. Remember to Stay Consistent with your Branding and Message
Brand consistency is important for a company to communicate their core values and identity. In social media, a consistent tone of voice will build up the trust with customers and potential clients.
In the marketing world, brand consistency is crucial for the success of a company. A consistent voice in social media will also encourage your audience to stay loyal to you by building trust with your customers. This can be achieved by making sure that your website, print marketing materials, and social media all have the same design style and message.
Brands rely on consistency in order to stay relevant in the market. Consumers get skeptical of brands that do not live up to their promise.
There are many ways to keep your branding on the level and this article will cover some more:
- Review social media content periodically.
- Make sure you are using all your channels authentically.
- Connect with consumers, and engage with other brands that share a similar audience.
7. Utilize Email Marketing Strategies
8. Leverage Social Media Advertising Tools to Gain Attention and Leads
Exposure for Your Business
Leverage social media advertising tools to gain exposure for your business. There are a number of different platforms that you can use to market your business online.
LinkedIn: LinkedIn is a platform that allows you to connect with other professionals in your industry. With a LinkedIn account, you can post updates about your business, upload images, and connect with potential customers. You can also create a profile for your business and target specific groups of people.
Facebook: Facebook is the most popular social media platform in the world. With over 2 billion active users, Facebook is a great way to connect with people who are interested in your industry and your product. You can post updates about your business, target specific demographics, and create ads.
Twitter: Twitter is a social media platform that allows you to share short updates about your business. Twitter is great for getting immediate feedback about your product. You can also create targeted ads on Twitter.
Google AdWords: Google AdWords